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The Font of Knowlege

2010-05-10 13:42:42.297697+00 by petronius 5 comments

An amusing take on how Helvetica conquered the world. I have not seen the film Helvetica, but I intend to now. On the third page of this link there is a hilarious clip from the film where a graphic designer basically attacks all design modes back to Gutenburg. The blogger points out how even fonts can get caught up in what he calls Year Zeroism, where we will wipe out the past completely and build our new world. it goes hand in hand with the common architectural idea that when we get the design of houses right better people will suddenly arise to inhabit them.

[ related topics: Invention and Design History Typography Graphic Design ]

comments in descending chronological order (reverse):

#Comment Re: made: 2010-05-13 16:51:22.766763+00 by: petronius

It's either that berth or the "Chief Cook and Atomic Bottle-washer" POD.

#Comment Re: made: 2010-05-12 19:35:26.295175+00 by: Dan Lyke

And that's 100% awesome, and I think we need to get Topspin a telescope so he can be our ship's resident "Astrophotographer and Pharmacist".

#Comment Re: made: 2010-05-12 19:34:23.953677+00 by: Dan Lyke

Ack. Got that ' vs " thing going on, and I don't have a UI to edit other people's comments. The link you meant was http://www.haroldsfonts.com/12.html

#Comment Re: made: 2010-05-12 19:13:28.647772+00 by: petronius

Screw Airwolf, here's a truly futuristic font: 12 To The Moon perhaps the only typeface named after a cheesy 1960 SF film. Not that Airwolf didn't have a fairly high cheese quotient......

#Comment Re: made: 2010-05-10 22:34:16.106251+00 by: Dan Lyke

I've been vaguely aware of this movie, now I'm convinced I have to go see it.

I love the "Year Zeroism" concept, and how this points out very strongly that shift that Ogilvie pointed out, when the message formerly carried in a full page of text with type-specific illustrations got blasted down to simple commands. Lots of good thinking in that, and also makes me think a bit about the font backlash of the '80s, when we saw the Staccato family of fonts, and abberations like the Airwolf font.