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dark social

2012-10-15 13:16:08.215983+00 by Dan Lyke 1 comments

The Atlantic: Dark Social: We Have the Whole History of the Web Wrong

Sure, Facebook is 22% of inbound links to The Atlantic, Twitter is 11%, but there's another 56+% of links coming in that aren't so easily classified. Communication without the big-ass centralized context of modern "social media" is big.

[ related topics: Journalism and Media ]

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#Comment Re: made: 2012-10-16 09:32:28.870282+00 by: DaveP

So we're part of dark social? Here I thought we were dork social.