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That Final Rush

2012-10-23 19:33:08.522392+00 by petronius 3 comments

Medical reports are claiming that the hyper-caffienated energy drink Monster Drink can jazz you up so much it could kill you. It is unclear if afficianados of such beverages consider that a bug or a feature.

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comments in descending chronological order (reverse):

#Comment Re: made: 2012-10-25 17:29:26.369193+00 by: Dan Lyke [edit history]

What amazes me even more is that they [Red Bull] appear to be the sole sponsor of many of these sorts of events. It's like there's this thin niche of market that will, based on extreme professional sports, buy energy drinks and apparently nothing else.

Meanwhile football and baseball continue to rake in the extremely wide-ranging advertiser dollars.

#Comment Re: made: 2012-10-25 16:39:01.45319+00 by: petronius

What amazes me is that there is apparently enough money in selling energy drinks that Red Bull can sponsor jet plane races and stratosphere jumps at many megabucks per.

#Comment Re: made: 2012-10-23 23:10:13.948899+00 by: Dan Lyke

Clearly Monster is trying to make the rush that Red Bull advertises that much more personal. Red Bull sponsored mountain biking scary: http://www.youtube.com/watch?v=AbF6ZZqVMyk