Advertorials in The Atlantic
2013-01-16 17:12:52.860454+00 by Dan Lyke 3 comments
- Eric Wemple in the Washington Post: The Atlantic’s Scientology problem, start to finish
- Poynter: The Atlantic publishes then pulls sponsored content from Church of Scientology
- Eric Kissane/Incisive.nu: Why The Atlantic's Scientology Advertorial Was Bad
But the real lesson here is that paid editorial content, "native ads", are a huge thing. From that Washington Post link:
Native ads are critical to The Atlantic’s livelihood. They are one element of digital advertising revenue, which in 2012 accounted for a striking 59 percent of the brand’s overall advertising revenue haul. Unclear just how much of the digital advertising revenue stems from sponsor content. We’re working on that.