Targeted Advertising
2014-09-18 15:38:15.625142+00 by Dan Lyke 0 comments
My Social Sherpa: The ultimate retaliation: pranking my roomate with targeted Facebook ads.
... It was truly luck that he never discovered any of these ads while he and I were in the same room because my maniacal laughter would have been a dead giveaway. Over the next two weeks I continued to create and target ads that had a progressively more accurate and disturbing understanding of his personal life.