2013-01-16 08:30:17.691655-08 by Dan Lyke 0 comments
Fair Warning Reports: Billboard Industry Touts Discredited Research to Support Safety Claims for Electronic Signs. Apparently the advertising groups are relying on an FHWA sponsored study that has conclusions opposite of previous studies and contains unbelievable data:
“The reported glances to billboards here are on the order of 10-times shorter than values reported elsewhere,” one reviewer wrote. “The pattern of results certainly raises questions over the quality and legitimacy of the underlying data.”
Said the other: “The data reported as average glance durations are not possible.”
[ related topics: Consumerism and advertising ]
comments in ascending chronological order (reverse):
We will not edit your comments. However, we may delete your comments, or cause them to be hidden behind another link, if we feel they detract from the conversation. Commercial plugs are fine, if they are relevant to the conversation, and if you don't try to pretend to be a consumer. Annoying endorsements will be deleted if you're lucky, if you're not a whole bunch of people smarter and more articulate than you will ridicule you, and we will leave such ridicule in place.
Flutterby™ is a trademark claimed by
Dan Lyke for the web publications at www.flutterby.com and www.flutterby.net.