Netflix about to pass the big broadcasters
2015-06-24 23:14:43.795984+00 by Dan Lyke 0 comments
So it's not really networked, given that Netflix has a box in most ISP's data centers to move the network load locally, but I think my bandwidth bet with TC... well... yeah, I'm gonna lose that one.
Variety: Netflix U.S. Viewing to Surpass ABC, CBS, Fox and NBC by 2016: Analysts. Not all 4, but it will be the new largest network.
Heres how the analysts did the math: Netflix said users streamed about 10 billion hours of video in Q1 2015, equating to nearly two hours per subscriber per day. The FBR analysts calculated what Netflixs Nielsen rating would be by dividing the two-hour figure by 24 hours, then multiplying that by the number of Netflix U.S. subs as a percentage of households.
That would give Netflix an overall rating in Q1 of 2.6, on par with ABC and NBC. And given that Netflix is growing usage at a compound annual growth rate of more than 40% while broadcasters are on average declining that means the streamer will have a larger 24-hour audience than all broadcast networks.