Flutterby™! : Heinz breeding sweeter tomatoes

Corn syrup prices drive Heinz to try to breed sweeter tomatoes. Of course I also wonder if this press release masquerading as a news story is actually just an attempt to differentiate a commodity that's largely just mixing bulk products:

Peterson is in Stockton, where he does business with four ketchup processors who contract with about 150 growers in the San Joaquin Valley. They grow the Heinz 9557 and Heinz 9663 varieties and others few outside the Heinz network have ever heard of. But the company expects that in about two years, new sweet varieties will join their ranks and will be released commercially if they pass muster for viscosity, crop yield per acre, and other key characteristics and considerations.