Flutterby™! : expense alters perception

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expense alters perception

2008-03-18 16:39:34.112523+00 by Dan Lyke 1 comments

Anti-news: More expensive wines taste better, even when they're the exact same wine.

[ related topics: Wines and Spirits Consumerism and advertising ]

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#Comment Re: price drives taste made: 2008-03-19 17:32:49.569555+00 by: andylyke

I recall a couple of years ago seeing a tv story on a study in which "connoisseurs" couldn't tell the difference between dilute pga and some kind of $100/fifth premium vodka.