Bike Hero
2008-11-22 05:42:32.547154+01 by Dan Lyke 2 comments
Holy crap, this is freakin' brilliant: Bike Hero (Note: If you're not at least passingly familiar with "Guitar Hero" it won't mean anything to you) (Via Sean Leather).
2008-11-22 05:42:32.547154+01 by Dan Lyke 2 comments
Holy crap, this is freakin' brilliant: Bike Hero (Note: If you're not at least passingly familiar with "Guitar Hero" it won't mean anything to you) (Via Sean Leather).
[ related topics: Music Games Video Bicycling ]
comments in ascending chronological order (reverse):
#Comment Re: made: 2008-11-23 05:35:07.559926+01 by: Diane Reese
It is indeed brilliant. And not quite what it presents as (as you might wearily guess).
It was produced in North Hollywood by a team hired by Activision to generate some marketing buzz for "Guitar Hero: World Tour".
“This was always created and put out there to engage the creativity of our gamers. It didn’t take people very long, as we expected it to, for them to unlock the first of the codes, if you like,” Jakeman said. “We wanted people to first figure out that it was something in the marketing realm and then dig in and have more of the conversation that we’re having about how it was done, have people figure out where all the cutting points were, where there was potentially CGI, and engage with that. It’s not meant to be deceptive. It’s meant to be fun.”
#Comment Re: made: 2008-11-24 20:33:06.570557+01 by: Dan Lyke
I think there are two fairly obvious potential cut points, where the camera quickly swings left and then back, and the pyro except for the lines of flame along the ground could be CG, but even at that, just the idea is brilliant.
And as I'm inundated with "viral" marketing (This morning's "uh, okay" was http://pomegranatephone.com/ ), it's so nice when it's actually done well.
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