Flutterby™! : Brand dilution

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Brand dilution

2009-05-13 17:44:01.651586+00 by Dan Lyke 2 comments

How IMAX is diluting (and possibly ruining?) their brand.

comments in ascending chronological order (reverse):

#Comment Re: made: 2009-05-13 19:31:47.169296+00 by: ebradway

That's really funny. I was just thinking about catching the new Star Trek on the AMC IMax in San Jose. Now I won't bother and just catch it on a normal screen and save the extra admission for popcorn or a beer later.

#Comment Re: made: 2009-05-13 20:06:00.957537+00 by: Diane Reese

Does this mean you're in San Jose, ebradway? . . . .