Flutterby™! : A place Google gets it

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A place Google gets it

2009-12-17 20:38:54.838135+00 by Dan Lyke 2 comments

While I'm whining about AT&T, others do it differently: Google has clue.

We think about this a lot a Google, because we make [just about] all of our money from advertising," Google engineering director Linus Upson said on Friday at a browser-obsessed conference in Mountain View, California. "It's unlikely that ad blockers will get to the level where they imperil the advertising market, because if advertising is so annoying that a large segment of the population wants to block it, then advertising needs to get less annoying.

[ related topics: Consumerism and advertising Economics ]

comments in ascending chronological order (reverse):

#Comment Re: made: 2009-12-17 22:00:39.238754+00 by: ebradway

One of the reasons Google's AdWords is so successful is that the ads, being just a few lines of plain text, are rather innocuous. You don't need blinky banners or a dozen pop-ups to get my attention. All it really takes is a few words - the right few words. And that's what Google specializes in.

I click on a Google ad about 2-3 times per week. I actively try to ignore blinky banners and popups. My current extreme displeasure comes from those "floaters" that pop up about 10 seconds after you open a page. So I just get wrapped up in the content only to have my attention taken away trying to find where to click to get rid of the ad blocking the content.

#Comment Re: made: 2009-12-18 00:28:58.46088+00 by: andylyke [edit history]

Tangentially related (the Google nexus) I was puzzled then amused when recently I opened a message in the gmail web client environment, and saw no ads other than for Bed& Breakfasts in Ireland. Where, I wondered, did this come from? Then it dawned on me: since the email had to do with the Western lake Erie water keepers, and since google does a good job of spelling correction, I could understand the connection.