Flutterby™! : "Coming Out" as a business strategy

Dan Pallotta in the Harvard Business Review:

... The new Microsoft Surface tablet reportedly rips at the seam where keyboard cover meets tablet. Was it tested for durability? If not, why not? If it was, why was it allowed to go to market with such a defect? Probably because of the same kind of self-talk that goes on in a gay man's head before he's ready to come out: "Why make a big deal of it? It doesn't really matter." But when he finally comes out, he realizes it was the only thing that mattered, and that coming out transformed his life. Speaking the truth can do the same thing for businesses.