Flutterby™! : FHWA and bogus electronic billboard data

Fair Warning Reports: Billboard Industry Touts Discredited Research to Support Safety Claims for Electronic Signs. Apparently the advertising groups are relying on an FHWA sponsored study that has conclusions opposite of previous studies and contains unbelievable data:

“The reported glances to billboards here are on the order of 10-times shorter than values reported elsewhere,” one reviewer wrote. “The pattern of results certainly raises questions over the quality and legitimacy of the underlying data.”

Said the other: “The data reported as average glance durations are not possible.”