TTI brands
2014-05-13 20:23:24.162132+00 by Dan Lyke 2 comments
Huh. this tweet and this tweet led me to Techtronic TTI - Our Brands, and I'm fascinated. I mean, I knew that companies had brands at different market and price points, but it's fascinating that it looks like RIDGID, which I think of as Home Depot's house brand, appears to be AEG in Europe, and I hadn't guessed that Ryobi (competing with Harbor Freight on the low end, for homeowners who want essentially disposable tools) and Milwaukee (which used to be a mid-range contractor's tool brand, but seems to be sliding down a bit) were the same organization.
It's also fascinating because I recently had a Twitter exchange with a RIDGID rep which eventually escalated into an email exchange which almost became me evaluating some of their tools, but that fell apart because I really don't want another battery brand in my shop, and the rep said RIDGID and Milwaukee tools don't have compatible 12v batteries. Weird that the brands diverge that much.