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TTI brands

2014-05-13 20:23:24.162132+00 by Dan Lyke 2 comments

Huh. this tweet and this tweet led me to Techtronic TTI - Our Brands, and I'm fascinated. I mean, I knew that companies had brands at different market and price points, but it's fascinating that it looks like RIDGID, which I think of as Home Depot's house brand, appears to be AEG in Europe, and I hadn't guessed that Ryobi (competing with Harbor Freight on the low end, for homeowners who want essentially disposable tools) and Milwaukee (which used to be a mid-range contractor's tool brand, but seems to be sliding down a bit) were the same organization.

It's also fascinating because I recently had a Twitter exchange with a RIDGID rep which eventually escalated into an email exchange which almost became me evaluating some of their tools, but that fell apart because I really don't want another battery brand in my shop, and the rep said RIDGID and Milwaukee tools don't have compatible 12v batteries. Weird that the brands diverge that much.

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comments in ascending chronological order (reverse):

#Comment Re: made: 2014-05-13 22:19:41.495094+00 by: Dan Lyke

Interesting: Emerson owns the RIDGID brand, which appears to be the 110v version of AEG tools. Except that AEG also has a knock-off of the Festool plunge track saw and a few other Europe-only tools.

#Comment Re: made: 2014-05-14 00:44:49.601336+00 by: meuon

I'd be more prone to buy a major brand that had a multi-vendor battery compatibility. I once bought a Ruger carbine and a small KelTec pistol because they used the same clips (and 9mm ammo) as my Smith and Wesson 9m. This type of thing is common in the weapons arena because of military contracts and history. Wish it applied to more of my tools than socket wrenches.