Flutterby™! : unTRUSTe

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2014-11-17 20:56:24.750506+00 by Dan Lyke 0 comments

TRUSTe pays $200,000 to settle charges that it deceived consumers: Company failed to conduct yearly reviews of sites it certified as safe.

Good business model: Sell the right to put a trademarked image on a web site. When busted, pay a pittance. Lather, rinse, repeat.

[ related topics: Bay Area Consumerism and advertising ]

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