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Golden Ratio is bullshit

2015-04-13 15:55:58.891044+00 by Dan Lyke 0 comments

FastCo Design: The Golden Ratio: Design's Biggest Myth:

Devlin's experiments aren't the only ones to show people don't prefer the golden ratio. A study from the Haas School of Business at Berkeley found that, on average, consumers prefer rectangles that are in the range of 1.414 and 1.732. The range contains the golden rectangle, but its exact dimensions are not the clear favorite.

Confirmation bias. It's a thing.

[ related topics: Children and growing up Bay Area Consumerism and advertising Marketing Graphic Design ]

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