Flutterby™! : App interstitial impacts

Next unread comment / Catchup all unread comments User Account Info | Logout | XML/Pilot/etc versions | Long version (with comments) | Weblog archives | Site Map | | Browse Topics

App interstitial impacts

2015-07-23 15:09:41.425711+00 by Dan Lyke 2 comments

Google+: A case study on App Download Interstitials. 9% resulted in the "Get App" visit being pressed:

While 9% sounds like a great CTR for any campaign, we were much more focused on the number of users who had abandoned our product due to the friction in their experience. ...

69% of visits abandoned the page.

[ related topics: Law ]

comments in ascending chronological order (reverse):

#Comment Re: App interstitial impacts made: 2015-07-23 18:08:12.403907+00 by: brennen

69% of visits abandoned the page.

Sounds about right. On the list of things which are actually killing the public web, the apparently now-mandatory "some kind of popup or interstitial before the thing you clicked on will load" has got to rank pretty high.

#Comment Re: App interstitial impacts made: 2015-07-24 12:00:05.660363+00 by: DaveP

69% seems a bit low to me. I can't get away from those things fast enough.