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Gendered sports camera

2015-08-06 15:31:13.845478+00 by Dan Lyke 2 comments

[] Got this ad in an email from TomTom today. Really? You gendered a sports camera? A good way for them to redeem themselves might be to sponsor some women.

East Bay Express: These Female Skateboarders Are Changing the Sport for the Better. Maybe go help out WOMBATS. We could go on...

[ related topics: Photography Bay Area California Culture Archival ]

comments in ascending chronological order (reverse):

#Comment Re: Gendered sports camera made: 2015-08-07 11:04:53.693159+00 by: stevesh

Have to admit "now every hero can share their skills" would offend me more ...

#Comment Re: Gendered sports camera made: 2015-08-07 15:22:11.428354+00 by: Dan Lyke

I find "their" a perfect non-gendered pronoun.

@TomTom's response to me was:

Hey Dan, we understand why you may feel this way. However, this is in reference to Billy. (1/2)

which is apparently their goat mascot, but I didn't get far enough into their ad copy until searching today to make sense of that statement to tell.

Overall, this comes across to me like Home Depot's "Man Card" branding on their gift card: I'm sure it hits some target demographic pretty solidly, but it makes me go "eeeeewww" and want to avoid that product.