Flutterby™! : ...and no one came

Next unread comment / Catchup all unread comments User Account Info | Logout | XML/Pilot/etc versions | Long version (with comments) | Weblog archives | Site Map | | Browse Topics

...and no one came

2003-05-21 16:24:58.306738+00 by Dan Lyke 3 comments

Jared Blank is an analyst for Jupiter Research , and he has a weblog. He asks What If You Built a Blog and No One Came? I'll tell you why, Jared:

First: I've only taken a first glance, but there's nothing on your weblog that isn't already covered in more detail and with more knowledgeable commentary in AvWeb.

Second: You say

I was experiencing the online marketing frustration likely shared by many ClickZ readers. I'm following best practices for e-mail campaigns. I'm producing interesting (I think), well-designed newsletters. I'm including viral marketing within my newsletters, hoping to encourage pass-along.

Wake up call! Maybe all this crap you and your fellow analysts have been spewing to the pointy haired folks is unmitigated bullshit?

Third: It's a good bet that people who overpay for your reports aren't the sorts of people who read weblogs. How about rather than simply regurgitating the news story in fewer words you expand on what those changes might mean?

[ related topics: Weblogs New Economy Aviation Consumerism and advertising Marketing ]

comments in ascending chronological order (reverse):

#Comment made: 2003-05-21 17:22:55.773827+00 by: meuon

Dan, maybe you should include "viralmarketing.h" in Flutterby, Unfortunately this module is incompatible with insightful content 1.0 and intelligent reader and contributor 3.0

On the other hand, few of us other than Dan seem to have something worthwhile to say EVERY DAY, so being a part of a community like Flutterby is a much better answer than having an unread meaningless drivel ego-supporting weblog.

instead, I have ego-supporting photography on http://www.downloadalife.com, laughing at myself..

#Comment made: 2003-05-21 22:34:43.383109+00 by: meuon

I finally spent some time reading his mainstream drivel, and that is the problem, he's saying in his weblog, exactly what hundreds of other sites say, in a pseudo-personal manner, what he says and does for a living professionally. The other problem with weblogs is UNIQUE CONTENT or at least a meaningful unique viewpoint. Who cares.. I'm going to Speleofest - See Ya!

#Comment made: 2003-05-22 04:57:20.772338+00 by: she

You can flog it but you can't give it substance.