Flutterby™! : susceptibility to advertising

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susceptibility to advertising

2004-12-07 17:20:21.172034+00 by Dan Lyke 1 comments

This is either a fascinating bit of sociology, or an indication of the effectiveness of technology, I'm betting on the former: IE users four times more likely to click on ads than Firefox users. (thanks, /.)

Original press release here.

[ related topics: Business Psychology, Psychiatry and Personality Current Events Consumerism and advertising ]

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#Comment Re: susceptibility to advertising made: 2004-12-07 21:51:28.955531+00 by: dws

Firefox users are a self-selecting sample, and that one of the criteria for selecting is "gets rid of those @#$% pop-ups."