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susceptibility to advertising

2004-12-07 18:20:21.172034+01 by Dan Lyke 1 comments

This is either a fascinating bit of sociology, or an indication of the effectiveness of technology, I'm betting on the former: IE users four times more likely to click on ads than Firefox users. (thanks, /.)

Original press release here.

[ related topics: Business Psychology, Psychiatry and Personality Current Events Consumerism and advertising ]

comments in ascending chronological order (reverse):

#Comment Re: susceptibility to advertising made: 2004-12-07 22:51:28.955531+01 by: dws

Firefox users are a self-selecting sample, and that one of the criteria for selecting is "gets rid of those @#$% pop-ups."

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