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Hughtrain Manifesto

2006-11-20 23:48:15.127765+00 by Dan Lyke 3 comments

I have, at various times, mocked The Cluetrain Manifesto, mostly because I thought it took too optimistic a view of the consumer. In the tail end of some talk about Yahoo Sr. VP Brad Garlinghouse's leaked memo and the value of Yahoo's various sub-brands, Doc mentioned The Hughtrain, an interesting little read about branding and value. I'm not sure I agree with it, and if I do agree with it I'm not sure that that's an optimistic stance, but it's worth a skimming.

[ related topics: New Economy Consumerism and advertising ]

comments in ascending chronological order (reverse):

#Comment Re: made: 2006-11-21 11:24:28.211734+00 by: meuon [edit history]

I need to read it again, but the Hughtrain, while sarcastic and blunt, is full of a lot of truthoids[Wiki] expressed well.

"A business is either growing, or it's dying. The conversation is either getting smarter, or getting dumber. "

"People have to love the process as well"

"Kryptonite Factor"

Lovely little blips on the radar screen on biz-dev-conciousness.

*truthoids: related to factoids. Things that sound true, ring true, but without any data to back them up. Could be SWAGS (Scientifically Based Wild Ass Guesses) based on experience and actual knowledge, could be FUD (Fear Uncertainty and Doubt) pulled out of a primates anus, could be manifestations of a true genius, or raving lunatic. Much of society, especially business management and marketing is based on truthoids and factoids.

#Comment Re: made: 2006-11-21 14:39:11.424852+00 by: Dan Lyke

Truthoids. Yeah, I like that. The one that leaped out at me was "Merit can be bought. Passion can't."

#Comment Re: made: 2006-11-21 15:30:26.280605+00 by: Dan Lyke

And I don't know if that memo is something y'all are running across, but here's a great little look at Brad Garlinghouse's track record.