Flutterby™! : Yahoo survey

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Yahoo survey

2006-12-22 16:14:55.367859+00 by Dan Lyke 2 comments

While I'm ranting on stuff. Yesterday I went to Yahoo Maps to check directions. I use three Yahoo services, Maps, People Search, and whatever their email list service is, but I only ever use the email interface, so I don't know.

I use Yahoo Maps when I'm in a hurry, because I don't have to jiggle the zoom bar when portions of the map fail to load like I do on Google Maps. That is, I did, but I tried pulling it up on a browser where my cookie to use the old style maps wasn't in place, and by the time their new-fangled Flash-based player had finished loading, I'd checked with other sources, gotten everything together to get out the door to my destination, and was shutting down the computer.

So this morning there's a little pop-up (and people using DHTML to break my browser interface, like those stupid psuedo-windowing image zoom pop-ups that are trendy right now, is another rant, but I'll let that slide for a moment) asking if I want to take a survey to improve my Yahoo experience. Sure! It's my chance to maybe tell them why they're fucking up their mapping service, could improve their people search, and could make me give a damn about their web search.

No dice. It's all about what sort of products I'm looking to buy when I'm using their web site.

This is why I snicker at the Cluetrain guys, not because I don't want the world to be that way, but because if smart companies are still treating me like a stupid commodity, then most consumers must be stupid commodities, to be passed from shill to shill while cheap crap is foisted upon them.

Or maybe the Cluetrain really doesn't stop at Yahoo, and their business would be improved by caring how they can improve my experience at their site, not just the experiences of their advertisers. I guess time will tell.

[ related topics: Consumerism and advertising Maps and Mapping ]

comments in ascending chronological order (reverse):

#Comment Re: made: 2006-12-24 13:21:02.73122+00 by: meuon

Via /. Bloomberg says Google is the 2nd most visited site on the internet. That says mostly good things about people. The bad news is the #1 site is Micro$oft, Why? Because most people aren't smart enough to change the default settings in their browser to something useful.

While YOU (Dan) are not a stupid commodity, most people are.

#Comment Re: made: 2006-12-27 18:43:19.639196+00 by: ebradway

And you get what you pay for...

A copy of pay-for mapping and trip planning software loads faster and provides consistent results. But I do about the same thing. I use yahoo and mapquest about equally but find the results from mapquest more reliable. I gave up on Micosoft Streets and Trips when it gave me a direct route between Gunnison and Silverton, Colorado via Forest Service Roads up 14K foot mountains rather than the more 'sane' route through Montrose and down US 550.