Flutterby™! : The future of web advertising

Danger West: Sponsored Links points out that Google's sponsored links have deterioriated to the point where they're rarely useful any more. Johannes Ernst talks a little bit about "how do identity providers make money?". Seems like an OpenID identity provider has the opportunity to build a real relationship, along the lines of what MySpace and Facebook can only aspire to, with their users, and part of that would be finding ways to build truly useful advertising.