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: The future of web advertising
The future of web advertising
2007-11-26 18:25:01.145478+01 by
Dan Lyke
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Danger West: Sponsored Links points out that Google's sponsored links have deterioriated to the point where they're rarely useful any more. Johannes Ernst talks a little bit about "how do identity providers make money?". Seems like an OpenID identity provider has the opportunity to build a real relationship, along the lines of what MySpace and Facebook can only aspire to, with their users, and part of that would be finding ways to build truly useful advertising.
[ related topics:
New Economy Consumerism and advertising Net Culture LID (Lightweight IDentity)
]
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