Flutterby™! :

In Salon, James Poniewozik complains that we are all page-view whores now. But as usual this is a matter of journalists thinking they've rediscovered something, actually it's slightly more complex than he lets on. It's not just page views, but it's page views by active consumers. Thus the reason that CBS's older demographic shows fail. Advertisers want people who buy and are easier to influence, and so advertiser supported media will always be targeted towards the lower intelligence more easily swayed consumer.