Flutterby™! : Beards = trustworthy

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Beards = trustworthy

2010-04-15 20:31:13.653684+00 by Dan Lyke 3 comments

Chronicle of Higher Education looks at a study in Journal of Marketing Communications that suggests that men with beards are perceived as more trustworthy.

This comes Via GOOD, which asks:

Furthermore, if men can grow facial hair and are considered more credible because of it, what's the female equivalent? Or dare I even ask?

Whole thing via Ünnecessary Ümlaut.

[ related topics: Interactive Drama Consumerism and advertising Marketing Education ]

comments in ascending chronological order (reverse):

#Comment Re: made: 2010-04-17 11:19:37.490441+00 by: Chris

well look at some good examples: Santa Claus.......now who wouldn't trust him? Hemingway is another, Moses had a beard in all the photos I have seen, and he sold the Ten Commandments.

#Comment Re: made: 2010-04-18 10:52:00.740194+00 by: andylyke

When I was still "in the job market" I shaved when looking for a job, so I'd appear younger, then grew the beard back to appear older and "sager". I didn't know that "research" would bear out what I intuited.

#Comment The Trustworthiness of Beards made: 2010-04-19 22:10:44.603454+00 by: crasch