Flutterby™! : Beards = trustworthy

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Beards = trustworthy

2010-04-15 22:31:13.653684+02 by Dan Lyke 3 comments

Chronicle of Higher Education looks at a study in Journal of Marketing Communications that suggests that men with beards are perceived as more trustworthy.

This comes Via GOOD, which asks:

Furthermore, if men can grow facial hair and are considered more credible because of it, what's the female equivalent? Or dare I even ask?

Whole thing via Ünnecessary Ümlaut.

[ related topics: Interactive Drama Consumerism and advertising Marketing Education ]

comments in ascending chronological order (reverse):

#Comment Re: made: 2010-04-17 13:19:37.490441+02 by: Chris

well look at some good examples: Santa Claus.......now who wouldn't trust him? Hemingway is another, Moses had a beard in all the photos I have seen, and he sold the Ten Commandments.

#Comment Re: made: 2010-04-18 12:52:00.740194+02 by: andylyke

When I was still "in the job market" I shaved when looking for a job, so I'd appear younger, then grew the beard back to appear older and "sager". I didn't know that "research" would bear out what I intuited.

#Comment The Trustworthiness of Beards made: 2010-04-20 00:10:44.603454+02 by: crasch

http://i.imgur.com/PHmF5.jpg

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