1999-07-23 09:00:00+02 by Dan Lyke 0 comments
Catch this one today, 'cause LA Times articles don't hang around. Via just about everybody, why web banner advertising will go away.
Kevin McSpadden, director of electronic commerce and retail marketing at Levi Strauss Direct, said Internet ads for the Web store, which included sponsorships of several online music sites, were not cost-effective.
"We were spending anywhere from $56 to $120 per paying customer to get them to come by," McSpadden said. "From a business and e-commerce standpoint, it doesn't pay out."