Flutterby™! : Lusty Lady landmark?

What do you do when the Internet and changing culture take a toll on a city's iconic business? Try to turn it into a tourist destination: The Lusty Lady strip club wants to transform itself into a landmark, to get all of those people who come by to take pictures of the sign to step inside.

"The Lusty Lady might be onto something," he said. "That place has such a storied past. They might make it more of a fun thing. It's like us, we're a niche. Like Jerry Garcia said: 'You don't want to be the best at what you do, you want to be the only one.' "