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Data harvesting

2012-08-01 01:48:30.268585+02 by Dan Lyke 0 comments

Romney campaign to make VP announcement via smartphone app. Why distribute a smart phone app just to make the VP announcement?

... Upon installation, the application asks permission to access data about where a user is located, and urges supporters to log in using social networks like Twitter. That could allow the campaign large-scale data harvesting, an invaluable tool for campaign staff looking to tailor advertising and fundraising efforts. ...

Thanks to a tweet from Tom.

[ related topics: Current Events Consumerism and advertising ]

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