Could there be a bubble?
2012-10-19 06:27:32.925587+02 by Dan Lyke 0 comments
How much is a Facebook "Like" worth to a company?, links to a Syncapse study that claims $136.38.
Syncapse has adopted a unique approach to understanding the financial returns that social members on Facebook provide to a business.
Okay. I pointed out earlier this month that Facebook revenues this year are about $5 billion, and that a billion people a month use Facebook, giving Facebook revenues of just under $.42/user/month.
So Syncapse is claiming that a Facebook fan is worth 327.3 Facebook-user-months.
If this is true, the Facebook is doing a lousy-ass job of extracting value.