Flutterby™! : Pew on age and digital media in journalism

The Atlantic: How Do Millennials Like to Read the News? Very Much Like Their Grandparents

Here's another surprise. Young mobile readers don't want apps and mobile browsers that look like the future. They want apps that look like the past: 58% of those under 50, and 60% of Millennials, prefer a "print-like experience" over tech features like audio, video, and complex graphics. That preference toward plain text "tends to hold up across age, gender and other groups." Pew reports: "Those under 40 prefer the print-like experience to the same degree as those 40 and over."

Also links to Pew Research Center's Project for Excellent Journalism: The Demographics of Mobile News, which says:

One area where younger users distinguish themselves involves advertising in the tablet news space: 18-to 29-year-old tablet news users touch or click on ads when getting news to a far greater degree than older generations: Fully 25%, versus 12% of 30- to 49-year-old tablet news users and 7% of 50- to 64-year-old users. On the flip side, though, mobile news users 50 and over are more likely to have paid for some kind of news subscription.