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Advertorials in The Atlantic

2013-01-16 17:12:52.860454+00 by Dan Lyke 3 comments

But the real lesson here is that paid editorial content, "native ads", are a huge thing. From that Washington Post link:

Native ads are critical to The Atlantic’s livelihood. They are one element of digital advertising revenue, which in 2012 accounted for a striking 59 percent of the brand’s overall advertising revenue haul. Unclear just how much of the digital advertising revenue stems from sponsor content. We’re working on that.

Via /..

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comments in ascending chronological order (reverse):

#Comment Re: made: 2013-01-16 23:32:03.222561+00 by: petronius [edit history]

The Atlantic certainly stepped in it, but I would like to point out that the Washington Post runs a Real Estate section that is almost pure advertising, and they rarely print articles like "Flamboyant Arms Estates Overrun by Vermin" in such sections. And magazines like Forbes and Time run "special adverstising sections' all the time, with titles like "Botswana: Your Business Gateway to the Lower Zambezi!". Let him who is without ad sales cast the first stone.

#Comment Re: made: 2013-01-17 02:00:13.381704+00 by: Dan Lyke

Agreed. And, as you point out, it's clearly a continuum.

#Comment Re: made: 2013-01-17 04:25:28.422963+00 by: spc476

Even Mad Magazine has ads these days. Sigh.