Flutterby™! : ProjectVRM mailing list highlights

Jim Bursch observed:

I bet there is a correlation between advertising rate margins and industries in which deceptive practices survive. Many of the highest valued search terms on Google are in the financial industry.

So, how much of the advertising industry is supported by socially wasteful industries practicing deception? How much of Google's revenue is derived from those industries?

One of the ways in which I can tell you that, despite all the metrics and data and click-through rates and what-not, the web has not yet overtaken other forms of advertising is that when I go to LumberJocks, I rarely see woodworking related advertising. I usualy see financial stuff, or other high margin stuff not focused on woodworking. In harsh contrast to what happens when I read Fine Woodworking (and, yes, I read that on the tablet, but it's still print as the primary media). Poynter: The one chart that should scare the hell out of print media points out that advertisers are spending a lot of money on print advertising relative to time spent there, and relatively little on digital advertising relative to time spent there, and yet on digital they're doing more and more annoying and intrusive ads.

And are largely those same "socially wasteful industries practicing deception" that Jim mentions.

Joe Andrieu mentioned:

Identity is simply that by which we are correlated in the recipients mind across points of contact.

We can self-identify as different things, even in different contexts. But the ultimate construction of our identity is in the hands of those who perceive us.

Yes! Joe gets what I was trying to say in my oft-retold "bike shop" story.