Flutterby™! : rise of the reader

Must-read: Katharine Viner, deputy editor of The Guardian: The rise of the reader: journalism in the age of the open web:

I was recently conducting a job interview for a Guardian role, and I asked the interviewee, who had worked only in print journalism, how he thought he'd cope working in digital news. In reply he said, "Well, I've got a computer. I've been using computers for years."

His answer was funny, but also revealing: clearly he believed that digital is just a technological development; just a new kind of word processing. In fact, digital is a huge conceptual change, a sociological change, a cluster bomb blowing apart who we are and how our world is ordered, how we see ourselves, how we live. It's a change we're in the middle of, so close up that sometimes it's hard to see. But it is deeply profound and it is happening at an almost unbelievable speed.