Flutterby™! : MagicBands

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2014-01-24 17:20:41.253808+00 by Dan Lyke 2 comments

You don’t want your privacy: Disney and the meat space data race. On Disney's "MagicBands" RFID wrist band technology, and how we're willing to trade our privacy for the experiences that that data gives us.

I was reminded this morning by how little things, like Kaiser Permanente sending me a reminder that flu shots are still available when they know that I've already had one, subtly negatively impact my relationship with an organization. And my long-held assertion that I'd gladly offer up my medical records to credit card companies if they'd not send me any more "courtesy checks" until after I had a lobotomy.

But I really think that there are many collaborative models of CRM that we consumers/customers will gladly embrace, as long as we're actually getting something out of it.

[ related topics: Interactive Drama Privacy Space & Astronomy Consumerism and advertising RFID ]

comments in ascending chronological order (reverse):

#Comment Re: made: 2014-01-24 18:57:11.992723+00 by: Mars Saxman [edit history]

The "MagicBands" were developed by Synapse, here in Seattle, while I worked there. I never got involved with any of the Disney stuff, but of course it was all over the office, and they were really ramping up hard when I left for Google. They took over another floor in the building, and I heard a possibly-apocryphal story that they turned half of it into a simulated amusement park, for testing...

#Comment Re: made: 2014-01-25 14:46:07.581605+00 by: mkelley [edit history]

That just shows how little KP uses their data mining capabilities. They have the data, they have enough data scientists and health scientists there where they could send out mailers for predictive conditions.