Flutterby™! : self-selected demographic

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self-selected demographic

2015-09-22 21:42:14.431878+02 by Dan Lyke 0 comments

Ad tech always wins: Ad blocker users are the new hot ad-targeting segment:

The idea of pushing ads at people who have made a deliberate choice not to see them might seem bizarre. But as a demo that’s young, male-skewing and tech-focused, they’re an attractive audience for certain advertisers. ...

[ related topics: Invention and Design Sociology Consumerism and advertising ]

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