Lesbians and Subarus
2016-05-24 15:37:06.265954+00 by Dan Lyke 0 comments
How an Ad Campaign Made Lesbians Fall in Love with Subaru.
Edit: MeFi poster beagle points out:
Just dropping by to say that the website where this Subaru story is posted, Priceonomics.com, is a "content marketing" service. As it says at the bottom of the story: "Note: If you’re a company that wants to work with Priceonomics to turn your data into great stories, learn more about the Priceonomics Data Studio."
In other words, Subaru paid for this story to be written. And we're doing what we're supposed to do, sharing and discussing it.
In other words, just as Subaru was very smart and subtle about marketing to lesbians, they are now being very smart and subtle about the story that they were smart and subtle about marketing to lesbians, and we're buying it.