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: Retail in the age of Internet and skyrocketing land value
Retail in the age of Internet and skyrocketing land value
2018-10-24 03:12:09.70506+02 by
Dan Lyke
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Citylab: How Manhattan Became a Rich Ghost Town — New York’s empty storefronts are a dark omen for the future of cities.
One might expect that new companies would fill the vacuum, particularly given the evidence that e-commerce companies can boost online sales by opening physical locations. But that brings us to the third problem: Many landlords don’t want to offer short-term leases to pop-up stores if they think a richer, longer-term deal is forthcoming from a national brand with money to burn, like a bank branch or retail chain. The upshot is a stubborn market imbalance: The fastest-growing online retailers are looking to experiment with short-term leases, but the landlords are holding out for long-term tenants.
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