Flutterby™! : Craft Beer

With premium beer essentially coming down to "haven't tried that name before", I think the question is whether or not beer producers can either sell the notion of hops terroir, or other aspects of specific hops (the way cannabis producers are), or whether they just ride the "new name" wave as long as it goes.

I know Petaluma's seen a shakeout in beer producers, even as Lagunitas sold their whatever percent to Heineken.

Of course this article also leaves unanswered the questions we had back two and a half to three decades ago about contract-brewed beers... Is That Really Craft Beer? 33 Surprising Corporate Brewers