Megetables
2019-06-27 18:32:44.779414+02 by Dan Lyke 0 comments
Arby’s Response to Plant-Based Proteins: Meat Vegetables:
“Universally, people know we’re supposed to eat vegetables every day. But 90 percent of American’s don’t eat the recommended amount. So we said if others can make meat out of vegetables, why can’t we make vegetables out of meat?”
To fulfill his vision of turning meats into vegetables, Jim turned to Neville Craw, Vice President of Culinary Innovation & Brand Executive Chef for Arby’s, to create the first Megetable.
It's not clear, however, if you can order Marrots at your local drive-thru just yet.