Flutterby™! : Bloomberg's Ad Spend

Bloomberg's Ad Spend

2020-03-05 21:05:48.942309+00 by Dan Lyke 1 comments

Bloomberg attracted few votes — but his ads still grabbed the attention of many kids

Via MeFi, where I wrote:

As we've watched lies about online advertising destroy the traditional media world, it seems to me that this is a lesson kind of on the same scale as when all of those Facebook misrepresentations about the efficacy of video destroyed so many media outlets.

I mean, this is a guy who presumably was hiring people who knew how to do savvy ad buys, and spending a sh*load of money, and basically ended up marketing to middle schoolers.

How many other ad managers are waking up right now and realizing that how the impressions of their spends were being represented to them are total bullshit? "I was hoping to target 35-50 year old women, and instead I got 13 year old boys..."

comments in ascending chronological order (reverse):

#Comment Re: Bloomberg's Ad Spend made: 2020-03-06 19:49:00.548605+00 by: Dan Lyke

Additional: ‘This Was a Grift’: Bloomberg Staffers Explain Campaign’s Demise — When Elizabeth Warren embarrassed Bloomberg on the debate stage, his lackluster campaign was effectively over.

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