Flutterby™! : Farming for Profitability

Fascinating look at how the lore of an industry overtook optimization: Ag Web: A Skeptical Farmer’s Monster Message on Profitability

“That was when a light bulb truly came on in my head. We started making room in the budget, prioritizing cover planting in the fall, and covering every acre when possible. Cover crops were no longer optional—they had to be on every acre. No doubt, if we hadn’t changed our way of farming, we’d have been out of business. In my opinion, farming has become a convenience-first enterprise, and not a profit-first enterprise. So many of the things I see in farming that make no sense really come down to convenience.”