Flutterby™! : McLuhan Bulk Candy Festival

James Bradburn's Tales of Ontario — Why The Annual Marshall McLuhan Bulk Candy Festival Never Had a Second Edition is fascinating, but the ad that this ties to pulls an interesting McLuhan quote:

Of course, packages will be obsolete in a few years. People will want tactile experiences, they'll want to feel the product they're getting.

When I think back to the bulk containers of the health food stores of my youth (and, yes, those things still exist, whether they're less prominent in my experiences or society in general, I don't know) I see how McLuhan got there, but with the ways that plastic packaging, and online commerce, has exploded, it's interesting to look at how it hasn't happened.