Flutterby™! : Less content, more interesting

RT Jared White @jaredwhite@indieweb.social

Here's a thought experiment:

Most shopping brands send *way* too many emails, and the emails they do send are almost always extremely bland and boring.

If that's the case, then here comes the next question:

Instead of tool vendors helping marketers send fewer emails and making the ones they do send legitimately better…why are they jumping on the generative you-know-what bandwagon which is geared towards producing MORE content that is LESS interesting?!

Exact opposite of what is needed! 😵‍💫