Less content, more interesting
2023-12-12 18:28:19.387383+01 by Dan Lyke 0 comments
RT Jared White @jaredwhite@indieweb.social
Here's a thought experiment:
Most shopping brands send *way* too many emails, and the emails they do send are almost always extremely bland and boring.
If that's the case, then here comes the next question:
Instead of tool vendors helping marketers send fewer emails and making the ones they do send legitimately better…why are they jumping on the generative you-know-what bandwagon which is geared towards producing MORE content that is LESS interesting?!
Exact opposite of what is needed! 😵💫