Flutterby™! : AI turns off buyers

AI turns off buyers

2024-08-01 01:59:35.787917+02 by Dan Lyke 0 comments

WSU Insider: Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” he said. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Journal of Hospitality Marketing & Management: Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk

Findings further suggested that the negative mediating effect of emotional trust on the impact of AI term on purchase intention was stronger for high-risk products, compared to low-risk products.

Via

comments in ascending chronological order (reverse):

Add your own comment:

(If anyone ever actually uses Webmention/indie-action to post here, please email me)

Format with:

(You should probably use "Text" mode: URLs will be mostly recognized and linked, _underscore quoted_ text is looked up in a glossary, _underscore quoted_ (http://xyz.pdq) becomes a link, without the link in the parenthesis it becomes a <cite> tag. All <cite>ed text will point to the Flutterby knowledge base. Two enters (ie: a blank line) gets you a new paragraph, special treatment for paragraphs that are manually indented or start with "#" (as in "#include" or "#!/usr/bin/perl"), "/* " or ">" (as in a quoted message) or look like lists, or within a paragraph you can use a number of HTML tags:

p, img, br, hr, a, sub, sup, tt, i, b, h1, h2, h3, h4, h5, h6, cite, em, strong, code, samp, kbd, pre, blockquote, address, ol, dl, ul, dt, dd, li, dir, menu, table, tr, td, th

Comment policy

We will not edit your comments. However, we may delete your comments, or cause them to be hidden behind another link, if we feel they detract from the conversation. Commercial plugs are fine, if they are relevant to the conversation, and if you don't try to pretend to be a consumer. Annoying endorsements will be deleted if you're lucky, if you're not a whole bunch of people smarter and more articulate than you will ridicule you, and we will leave such ridicule in place.

Flutterby™ is a trademark claimed by

Dan Lyke

for the web publications at www.flutterby.com and www.flutterby.net.