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AI turns off buyers

2024-08-01 01:59:35.787917+02 by Dan Lyke 1 comments

WSU Insider: Using the term ‘artificial intelligence’ in product descriptions reduces purchase intentions

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” he said. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Journal of Hospitality Marketing & Management: Adverse impacts of revealing the presence of “Artificial Intelligence (AI)” technology in product and service descriptions on purchase intentions: the mediating role of emotional trust and the moderating role of perceived risk

Findings further suggested that the negative mediating effect of emotional trust on the impact of AI term on purchase intention was stronger for high-risk products, compared to low-risk products.

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#Comment Re: AI turns off buyers made: 2025-06-30 04:45:06.254487+02 by: Dan Lyke

Looks like the WSJ by way of MSN has just found this study: Here’s a Tip to Companies: Beware of Promoting AI in Products

Of the roughly 4,000 Americans in the survey, 18% said AI would make them more likely to buy, 24% said less likely and to 58% it made no difference, according to the study. “Before this wave of generative AI attention over the past couple of years, AI-enabled features actually have tested very, very well,” Kent says.

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