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Keep seeing references to Colbert's

2025-07-19 02:05:03.463536+02 by Dan Lyke 0 comments

Keep seeing references to Colbert's viewership as a counter to CBS's claim of financial issues: viewers are not the customers. Those are advertisers, who are buying the presentation of a viewpoint. They don't care about how many people see the message if the message isn't furthering their goals.

[ related topics: Interactive Drama Consumerism and advertising ]

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