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Apple will "Watch everything burn"

2026-07-28 20:58:40.861971+02 by Dan Lyke 0 comments

Mac Rumors: Apple Will 'Watch Everything Burn' When AI Bubble Bursts - Ed Zitron

And I think that told Apple to pump the brakes. It's barely spent anything on capex. It's barely done anything with AI. Despite headline after headline claiming it's "falling behind," nobody can really explain what it is it's falling behind on or why it matters. People hate Apple Intelligence, and I think Apple knows that, and so they're going to jingle the keys for the markets by putting "AI" on stuff without ever really putting their back into it.

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[ related topics: Apple Computer Movies Macintosh Artificial Intelligence Economics ]

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