Mindshare to advertisers
2001-07-02 18:24:47+02 by Dan Lyke 0 comments
Leo is looking for the original source, possibly McLuhan, of the idea that the function of mass-media is to deliver an audience to advertisers. Any help?
2001-07-02 18:24:47+02 by Dan Lyke 0 comments
Leo is looking for the original source, possibly McLuhan, of the idea that the function of mass-media is to deliver an audience to advertisers. Any help?
[ related topics: New Economy ]
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