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File Format Semantics

2002-03-20 16:17:53+01 by Dan Lyke 0 comments

Ya know how we think "what a loser, couldn't figure out how to send an email message so they attached a Word document"? Peter Merholz reports a client with the opposite attitude. I guess I can understand this, the client probably is goiing to print out the various proposals, wave them around in front of a meeting which involves misuse of PowerPoint, and the decision will be made by social posturing. Damn, I'm cynical about business tactics recently.

[ related topics: Marketing ]

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