Bigger web ads
2002-12-12 17:50:24+01 by Dan Lyke 0 comments
/. linked to a press release from the Interactive Advertising Bureau (IAB) announcing the Universal Ad Package proposing ads in sizes of "160X600 IMU, 300X250 IMU, 180X150 IMU and the 728X90 IMU." Much like the overseas tourist who believes that the local will understand better if the question is repeated in the tourist's language, only louder, it's clear that the IAB doesn't "get it". For a given article, I probably see a whole lot more ads in print publications than online, and in print publications those ads stick with me better because they interfere less with the article, and are generally better targeted.
No matter how many times or how loudly you offer me online gambling, vacations in Las Vegas, or yet another IBM "e-business" initiative (does "business at the speed of e" mean doing deals at a rave?) I really don't care. Give me subtle informative messages in the same tone as the articles I'm reading and I'll thank you for the ads, rather than cursing them.